I started a new project to market a keyword research tool called Keyword Canine 3.0. This program is available on a monthly subscription, and the affiliate program offers payments for each monthly renewal.
And I am way behind in doing the search engine optimization work to have the site I create for Keyword Canine rank well. I need to create content for web pages.
So far, I got two articles about keyword research on the home page of my website, and a video create by the program author. I am not sure if I need more articles or not. This topic, keyword research, is a specialized topic, and some articles from writing services on the web are just so, so.
The video supplied by the program author is a good one. It goes thru the program and points what the program can do and how each feature that is a benefit to the user. I set it up on my website to start automatically, and it is positioned so the user sees the top of the video as it starts. I wanted the video there not only for its sales pitch, but to have the user stay on the page longer. Google likes it when users stay on the page; Google penalizes web pages with a high bounce rate, i.e., the user finds a result on the Google search results, goes there, and quickly comes back. Google assumes that web page was not a good result delivered to the user.
I will keep you up to date as I make updates to the site I created.